Building a Global Brand 2019-01-08T16:30:43+00:00

Building a Global Brand

Most African business operators have not been able to build lasting institutions.

Most African businesses are stagnated and hardly outlive their founders because our business operators are bereft of the requisite business education and cutting-edge global best practices to grow their businesses into lasting behemoths.

Our groundbreaking program, ‘Building A Global Brand’ is a unique no- holds-barred course on cutting-edge global best practices of the world’s most admired visionary blue-chip companies which have stood the test of time. It is tailored to equip entrepreneurs, business managers, senior managers, budding entrepreneurs and aspiring entrepreneurs with proven practical strategies, competencies and coaching to build successful global brands.

The program consists of a 2-3 day training program, followed by a 6-month one-on-one coaching and accountability program. The program is organized in different cities across the African continent for a limited number of participants (between 20-25).

The Course content include:

  1. Core Ideology
  2. Brand Integrity
  3. Continuous Improvement (Kaizen)
  4. Disruptive Innovation
  5. Blue Ocean Strategy
  6. Corporate Culture
  7. Long-term Thinking
  8. Setting Big Hairy Audacious Goals
  9. Turn-key Operation
  10. People
  11. Leadership
  12. Customer Service Amazement
  13. Digital & Social Media Marketing
  14. Finance
  15. Technology
  16. Growth & Expansion Strategies
  17. Case Studies
  18. Action Planning

 

Case Studies are developed from the study of the following top blue-chip companies:

Apple, Amazon, Alphabet (Google), Ford, Walt Disney Inc, Coca Cola, Virgin, Microsoft, Multichoice, Toyota, Southwest Airlines, Walmart, Facebook, McDonalds, Shoprite, General Electric, Ritz-Carlton, Samsung, Netflix, Uber etc.

The Facilitators:

OLUSEGUN AKANJI, Ph. D

Divisional Head, Strategy & Corporate Transformation, Heritage Bank PLC

With over 18 years presence in the formal workspace, Olusegun’s experience in financial services covers commercial and investment banking and insurance. Within the investment banking space, he was part of a number of notable transactions as financial advisers.

He acquired consulting exposure as a strategy and business transformation subject matter expert working with leading global firms – Accenture and Deloitte. He is passionate about capital and market formation, business transformation, innovation and project finance across sectors with specific interest in real estate and small growing businesses. He has attended a number of capacity building sessions within and outside Nigeria. He is an alumnus of the prestigious Wharton University Real Estate Centre and Harvard Business School’s high profile program – Leading Change and Organization Renewal (LCOR).

He holds a B.Sc and M.Sc from the University of Lagos. He is an MBA alumnus of Lagos State University and University of Bangor, UK. He is an associate member of the Nigeria Institute of Management(Chartered), Chartered Institute of Bankers of Nigeria and Chartered Institute of Bankers in Scotland. He is a Fellow of the Institute of Credit Administration, Nigeria. He recently concluded his PhD in Credit Management with a thesis focused on Credit Management in a Contemporary Economy.

He currently leads the Strategy and Transformation Team at Heritage Bank Plc. He led the project management for the market re-entry of the Bank in 2013 and also facilitated the acquisition of the former Enterprise Bank Limited. He was responsible for the business combination of Heritage Bank and Enterprise Bank to form the new and enlarged Heritage Bank Plc. Olusegun is a regular TV analyst on business and economic issues in Nigeria. He volunteers as a facilitator with a number of organizations focused on small growing business support. He is a Clean Development Mechanism Coach with PFAN.

Amongst a number of accolades, he emerged as the winner of the 2005 Young Managers Award, a competitive program under the Nigeria Institute of Management (Chartered). He was nominated the Credit Professional of the year 2018 by the Institute of Credit Administration.

OLUWATOYIN EDUN

Group Managing Director, Fusion Group

Oluwatoyin Idowu graduated from the University of Ibadan in 1997 with a second class degree Honors (Upper division) in Political Science, and bagged an MBA from Business School Netherlands. She attended several courses in prestigious business schools including; The Lagos Business School (Pan African University) and Queens Business School, Canada. She also attended several trainings and received outstanding awards in her career.

She started her career at Eko International bank in 1999. From the Human Resources Department, she proceeded to FSB International Bank moving between the private and commercial banking units.

Her trajectory of success led to being head hunted for Metropolitan bank where she worked in treasury, retail, and commercial units. She later joined FCMB in 2005.

While at FCMB, she started as an Assistant Manager and rose to the position of Assistant General Manager having worked in different departments of the Bank. She took the audacious task of managing the fourth largest branch of the bank and turned it around to become the second most profitable and second biggest branch in terms of balance sheet.

Having achieved this feat, she was charged with the responsibility of setting up the public sector group for Lagos state, one of the largest cities in Africa which became a major niche for the Bank.

She retired from Banking at the age of 40 to start her own Real Estate and Hospitality Business. She bought into a family business in 2015 where she became a Director and subsequently took over the operations in Real Estate and Facilities Management, and also expanded her focus into co-working space with the setting up of her Virtual Hub.

She is an entrepreneur with keen interest in Tourism and Hospitality and has done quite a lot of work in hotel management, short letting as well as consultancy for both sectors.

Her foray into the Hospitality and Tourism sector is borne out of her personal passion to create memorable and lasting experiences for people. She has watched with so much sadness the falling standards in the sector over the years and took steps to contribute her own quota to investing and developing the sector by training the personnel working in these critical service roles. She would also be actively involved in tour transportation and management while developing various packages to attract diverse people.

Currently, she runs a group called the Fusion Group with subsidiaries in South Africa, UAE (Dubai) and the United Kingdom.

She has also received several awards both home and abroad in recognition of her passion and contribution to the real estate and hospitality sectors.

EJIKE NWUBA, LL.B(Hons.), BL

Chief Executive Officer, Renaissanceafrica

Ejike is a sterling educator, corporate trainer, business consultant, transformational coach, motivational speaker, author, blogger and lawyer. He is the Founder & CEO of The Renaissanceafrica Company Limited, a leading training and consulting firm in Lagos Nigeria.

Ejike is a first-rate corporate trainer; and has trained thousands of individuals and professionals in several multinational corporations, mid-sized companies, small businesses and diverse organizations for over 10 years. He is an avid reader and life-long learner with passion for capacity-building, personal development and building world-class business institutions in Africa.

Ejike was the BEST GRADUATING STUDENT from the Faculty of Law, Nnamdi Azikiwe University Awka in 2006 with a GPA of 4.3. He was called to the Nigerian Bar and enrolled as a Barrister & Solicitor of the Supreme Court of Nigeria in 2007. Ejike was a top Associate with Akinjide & Co, Barristers, Solicitors, Arbitrators & Specialists in Oil & Gas, a leading international law firm in Lagos Nigeria. Ejike was a lecturer at the Faculty of Law, Lagos State University Ojo.

Ejike comes from a strong academic background- his parents are both distinguished University Professors at Nnamdi Azikiwe University, Awka.

The Renaissanceafrica Company is a lead consultant with The Lagos Chamber of Commerce and Industry (LCCI), and consults for several multinational corporations, mid-sized companies and different organizations in Nigeria. The Renaissanceafrica Company organizes tailored and customized in-plant training programs, open courses, seminars and youth empowerment initiatives for tons of individuals and professionals annually.

Ejike’s special personal development and leadership book: ‘The Making of Champions: How To Unleash Your Innate Greatness’ will debut in the first quarter of 2019. This riveting one-of-a-kind self-help book which is seven years in the making- will teach, equip, challenge, motivate and inspire you to look inwards and discover, develop and deploy your unique potential to change the African narrative, make a difference in the world, and leave that indelible mark that you alone can make on the sands of time.‎